National Geographic: 135 Years of Igniting Curiosity

135 years ago today, on September 22, 1888, the first issue of National Geographic magazine was published by the National Geographic Society – only eight months after the Society itself was established with the purpose “to increase and diffuse geographic knowledge while promoting the conservation of the world's cultural, historical, and natural resources.”

 The first published National Geographic Magazine

The first issue did not feature National Geographic’s iconic yellow border, and no photographs were included in the 98-page issue. It was just a simple paper cover, in chestnut brown and cost just 50 cents (USD).

In 1905 the magazine would start to include photography, and it wasn’t until 1910 that the iconic yellow border would appear.

National Geographic British Expedition to the Antarctic

First National Geographic Magazine with Signature Portal


Over the past 135 years, National Geographic has evolved into one of the world’s most iconic storytelling entities and trusted brands. The National Geographic Society has awarded over 15,000 grants since it was established in 1888, funding impact work around the world, while the magazine, digital platforms, and documentary films share these stories in an effort to inform, educate and inspire.

To celebrate this milestone, and the immense impact National Geographic and its Explorers have had on the world, we have created a collection of “135 year” graphic tees, hoodies and sweatshirts, and iconic archive graphic tees and sweaters featuring the original National Geographic Society flag.

New products will be released across September and October

Discover the collection here.

Shop now

“To move, to breathe, to fly, to float.

To gain all while you give.

To roam the roads of lands remote.

To travel is to live."

Hans Christian Andersen, Author.