Introducing the National Geographic Wear AW24 campaign film, featuring Jessica Gomes and Akim Boudjaoui. This season, we pay tribute to the oldest eco-systems in the world: Rainforests.

The campaign was shot and filmed in a pristine rainforest tucked away in Sydney’s Cooper Park - a preserved habitat where an urban world has been built around it. The perfect setting to show how people and nature can co-exist in harmony. Where a bustling urbanscape can exist right outside the green walls of an old, beautiful rainforest.

 Directed by Bartolomeo Celestino, the campaign asks the question: If our oldest eco-systems could talk; what would they tell us?

Would the trees with their roots firmly planted in the ground speak of generations who have come and gone?
Generations who have evolved.
Built new civilisations around them.
Generations with their own stories to tell.
Would they remind us that they nourish us?
And in return we must protect them.
That who we are. What we do.
It makes a difference.

This season, we celebrate the incredible, biodiverse eco-systems that enrich our lives.